MMI REGULAR AND EXECUTIVE STUDENTS CREATING E-SPORT CONCEPTS FOR UNITED INDUSTRY CASE

The main objective is to research the market and exiting broadcast formats of E-Sports. Based on the research students produce an innovative conceptual E-Sport broadcast format. The concepts need to take into account the goals and means of United, the dedicated Industry partner of the assignment. United is a service provider serving national and international customers in the TV and media production industry.

WHO

Eight students of the Master of Media Innovation Executive program 2018 worked in two groups on the E-sport concepts.

Twenty students of the Master of Media Innovation Regular program 2018-2019 will work in four groups on the E-sport concepts.

WHEN

On the 25th of August (2018), students pitched their concepts in Hilversum (at OldSchoolProjects).

On 26th of February (2019), students will pitch their concepts at United in Hilversum HQ

WHAT

The concept consists of a power point presentation and a concept market report. The report includes (a) Analysis of the existing E-Sports market, (b)Analysis of the target audience, (c) Analysis of existing E-Sports formats and, (d) a Prediction of E-Sports market and formats. Soon we will release the two concept reports. The five concepts of the master regular students will be shared in March 2019.

United E-sport Platform

Created by MMI-E students: de Goeij, M. Molenkamp, C. Tellegen, and Sampaio de Oliveira Rijnders

United Clan: your hub for Esports

Created by MMI-E students: Anniek Heslenfeld, Maria Milovidova, Bastiaan Nijbroek, and Salva de Nooijer