Students created Media Enriched Sport Experience concepts. The goal: help ZIGGO reach and engage with young audiences through linear television. A real challenge as linear television loses territory in favor of on demand content. Nevertheless linear TV remains an important part of how we watch. As such it plays an important role in current business models in (sport) television broadcasting.
The concepts were created by 24 students from the Master and Media Innovation (MMI) program (Breda university of Applied Sciences). A challenge as many of these MMI students are international and thus not familiar with linear TV in the Netherlands.
The students delivered the concepts within a few weeks, including a concept report. On the 15th of March 2018, the students pitched their work in front of ZIGGO (among others director content and programming William Linders, senior content strategist Japser Elsakkers and senior manager public affairs Robert Kamphuis) as well as the responsible supervisors (dr. Michelle Kovacs and dr. Stavros Asimakopolous).
The concepts created are based on interesting insights, showing that Youth is:
unfamiliar with (benefits) of watching sport content through linear TV
unfamiliar with many digital possibilities while watching linear TV sport content
able and loves to share sport content recommendations with peers
misses means to share and recommend sport content using digital linear TV tools
likes to be connected with peers during TV, but prefer current social media
cares for layering of content during live watching, but often it lacks content they like
wants personalized dashboards / lay-out based on sport and TV experiences
The best concept received a great price. The winning concept was highlighted as a possible concept to further develop (mixing insights from several of the concepts presented). The AR second screen concept will be further developed within the Menses program. See below to read more concerning the concepts created:
Concept Ziggo Industry case: E-sport